EXAMPLES OF DUTIES AND RESPONSIBILITIES:

Note: (Incumbents may perform any combination of the essential functions shown below. This position description is not intended to be an exhaustive list of all duties, knowledge, or ability associated with this classification, but is intended to accurately reflect the core job elements.)

Coordinates and leads all Board communications and related activities, ensuring that messaging is current, accurate, timely and represents the Board's and MCPS' core values.

Serves as the Board's spokesperson to the media and stakeholders.

Under supervision, develops strategies and creates, coordinates and implements short-, mid-, and long-term communication plans that reflect the Board's values and voice.

Maintains current knowledge of all Board activities and community events, incidents and news; recommends communication strategies and disseminates effective, accurate and timely messages and materials to stakeholders.

Creates and dispenses approved messages, including crisis-related messaging, through correspondence, statements, press releases, social media, news media/reporters and other means as needed.

Researches and maintains current knowledge of all relevant news and items of public, district and Board interest and provides timely reports and relevant information to the chief of staff and Board members as directed. Recommends communication plans and responses as appropriate.

Adheres to all MCPS policies and best practices for engaging the public, media and stakeholders.

Develops and maintains collaborative relationships with key offices and MCPS leaders, including the Communications Department, to ensure cohesive and accurate messaging.

Creates and maintains an organized records management and tracking systems for all correspondence, messaging, press releases, and other materials.

Maintains the Board office social media accounts and responds to stakeholder inquiries and comments as appropriate and according to best practices and MCPS policies. Elevates stakeholder comments to appropriate BOE office staff and/or BOE members for action or response as needed.

Maintains awareness and knowledge of social media applications and trends; establishes BOE presence on new social media outlets as appropriate.

Researches media coverage of MCPS and the Board and develops strategies based on the research to improve the messaging

Evaluates the effectiveness of communication strategies and improves methods, processes and practices as needed.

Attends county events as a representative of the office to obtain, share and relay information to the chief of staff as needed.

Assists in creating presentations for events, meetings or targeted audiences as requested.

Develops metrics and implements specific instruments to measure customer satisfaction. Analyzes results and makes recommendations to improve communication and public relations based on analysis.

Reviews correspondence to the Board members and office and drafts, revises, and edits written responses at the request of the chief of staff.

Performs related duties consistent with the scope and intent of the position.