] Office of Human Resources - Montgomery County Public Schools

OFFICE OF HUMAN RESOURCES AND DEVELOPMENT → CLASSIFICATION → COMMUNICATIONS SPECIALIST II, ERSC

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Communications Specialist II, ERSC

MONTGOMERY COUNTY PUBLIC SCHOOLS CLASS DESCRIPTION
OFFICIAL TITLE: Communications Specialist II CODE: 5501 SQ/OQ: Optimal Qualified
WORKING TITLE: Communications Specialist II, ERSC GRADE: 24 MONTHS: 12
SUMMARY DESCRIPTION; PHYSICAL DEMANDS; AND SPECIAL REQUIREMENTS: SUMMARY DESCRIPTION OF CLASSIFICATION: Under direction of the director, Employee and Retiree Service Center (ERSC) the communications specialist II, ERSC position plans, organizes, and implements the ERSC communications plan and priorities including, outreach initiatives, branding, social media campaigns and other outreach focused on engaging the MCPS staff, retirees and stakeholders. Represents ERSC in meetings/projects relative to communications strategies, initiatives and outreach. Maintains knowledge of communication trends and methods through research, analysis and benchmarking with other school districts. Collaborates with various offices in matters relevant to ERSC. Work includes establishing and maintaining relationships with MCPS offices and other stakeholders as assigned. Applies skill and artistic judgment in creating, writing, editing, reviewing, and modifying content. Develops letters, notices and newsletters, along with creating and maintaining web pages. Is fluent and proficient in analytics across social platforms and webpages. Supports the director and other staff as directed with communications matters as needed and assigned in areas related to informational requests, urgent communications, initiatives, as well as work in support of the overall short and long-term goals of the ERSC. PHYSICAL DEMANDS: None SPECIAL REQUIREMENTS: Overtime may be required to meet deadlines. Occasional evening and weekend events. Some local travel required.
MINIMUM QUALIFICATION STANDARDS
KNOWLEDGE SKILLS ABILITIES: KNOWLEDGE, SKILLS, AND ABILITIES: Full professional proficiency in English. Excellent public relations, interpersonal, human relations, oral and written communication skills required. Knowledge of and ability to maintain collaborative relationships within the community, including media, local government, community organizations and community individuals; ability to work and plan both independently and collaboratively while completing assignments in a timely and efficient manner, frequently under pressure and deadline requirements, and during crisis events. Knowledge of publication design, editing, and production. Knowledge of and ability to use website and social media content management system, Microsoft Word, Excel and PowerPoint. Skilled at handling multiple projects and reacting quickly to communications needs. The ability to develop materials and communication tools that enable a clear and consistent message to be disseminated. The ability to utilize multiple communication mediums to disseminate and convey information to diverse stakeholder groups. Bi-lingual or multi-lingual candidates preferred.
EDUCATION, TRAINING AND EXPERIENCE; CERTIFICATE AND LICENSE REQUIREMENTS: EDUCATION, TRAINING, AND EXPERIENCE: Bachelor's degree required, with preference given to communications, media, journalism, public relations and related majors. Master's degree preferred. Minimum of four years of experience in communications or related field. Successful experience writing, scriptwriting, and editing. Other combinations of applicable education, training and experience, which provide the knowledge, abilities, and skills necessary to perform effectively in the position, may be considered.CERTIFICATE AND LICENSE REQUIREMENTS: None
OVERTIME ELIGIBLE: No

DUTIES AND RESPONSIBILITIES:

EXAMPLES OF DUTIES AND RESPONSIBILITIES: (The duties listed are typical examples of the work performed by this job classification. This is not an exhaustive statement of duties, responsibilities or requirements and does not limit the assignment of additional related duties for the position. Not all duties assigned are included, nor are all duties listed performed in every office or every day.)1. Serves as a representative of ERSC in communications related to relevant matters. 2. Assesses need for, plans, creates, coordinates and evaluates communication strategies, tactics and channels to improve outreach, communications and transparency, with particular emphasis on creating/maintaining a positive image and branding for ERSC.3. Leads and manages training of office staff and Board members on best practices relative to communication, social media and related technology. 4. Works collaboratively with the Office of Public Information to ensure consistent, cohesive messages systemwide.5. Leads the production of general media products, productions and informational requests, and urgent communications. 6. Actively and collaboratively supports the overall short and long-term goals of ERSC and the school district through engaging office and district leadership, advising and reporting relevant information, and producing materials for a wide variety of stakeholders.7. Maintains all social media platforms and ERSC website.8. Under direction of the director, provides written materials and information to stakeholders.9. Leads ERSC in communications efforts and/or events aimed at engaging the community. 10. Under direction, plans and coordinates communication events and opportunities for ERSC.11. Maintains and expands knowledge of new developments in social media. 12. Develops and maintains project plans and calendars. 13. Performs related work as required.

This description may be changed at any time.