] Office of Human Resources - Montgomery County Public Schools

OFFICE OF HUMAN RESOURCES AND DEVELOPMENT → CLASSIFICATION → COMMUNICATIONS SPECIALIST, SOCIAL MEDIA

Sorted by job title: A - C | D - H | I - Q | R - Z

Communications Specialist, Social Media

MONTGOMERY COUNTY PUBLIC SCHOOLS CLASS DESCRIPTION
OFFICIAL TITLE: Commnctn Spec/Web Producer CODE: 5505 SQ/OQ: Optimal Qualified
WORKING TITLE: Communications Specialist, Social Media GRADE: 21 MONTHS: 12
SUMMARY DESCRIPTION; PHYSICAL DEMANDS; AND SPECIAL REQUIREMENTS: SUMMARY DESCRIPTION OF CLASSIFICATION: Under direction, leads the strategic development and execution of communication strategies for the department utilizing electronic, print, video, and social media resources. Implements and manages social content and campaigns to enhance the organization’s brand, while increasing engagement and traffic and evaluating results. Work includes creating engaging content for distribution across social media channels (Facebook, Twitter, Instagram, etc.), and for other platforms such as the MCPS website and MCPS-TV; writing, editing, reviewing, and modifying content; scriptwriting and interviewing for video productions; assisting in determining news coverage; maintaining web pages; and establishing and maintaining relationships with local media. Applies artistic judgment and skill in preparing communication materials. Develops letters, notices, web pages, and newsletter-type publications. Meets the social media messaging expectations of Division Leadership and that of the Superintendent of Schools with respect to tone, content and frequency of posting, reflective of best practices and platform specific audience dynamics. PHYSICAL DEMANDS: (Special requirements such as lifting heavy objects and frequent climbing.) As required by the duties and responsibilities of the job. SPECIAL REQUIREMENTS: (Frequent overtime or night work required, etc.) Overtime may be required to meet deadlines.
MINIMUM QUALIFICATION STANDARDS
KNOWLEDGE SKILLS ABILITIES: KNOWLEDGE, SKILLS, AND ABILITIES: Knowledge of and ability to use MCPS website content management system as well as tools, such as Hootsuite, to publish content to social media channels. Knowledge of managing multimedia assets, such as video, for use with within web pages. The ability to work and plan both independently and collaboratively and complete assignments in a timely and efficient manner, frequently under pressure and deadline requirements. Strong ability to write clearly and concisely about complex topics; thorough understanding of English grammar and composition; ability to interact with leaders, constituency groups, staff, and elected officials; and effectively conduct large and small group meetings. Ability to handle multiple projects and react quickly to communications needs. Excellent public relations, interpersonal, human relations, oral, and written communication skills required. The ability to develop materials and communication tools that enable a clear and consistent message to be disseminated. The ability to utilize multiple communication mediums to disseminate and convey information to diverse stakeholder groups. Proficiency with PowerPoint. Knowledge of and experience with a variety of social media tools. Ability to work creatively with Electronic Graphics and Publishing Services, Instructional Television, and Public Information Office/Web Services to produce informational media. Knowledge of and ability to develop and maintain collaborative relationships within the Hispanic community, including parents, media, community individuals, local government, and community organizations. Knowledge of the seven core competencies of the Supporting Services Professional Growth System (SSPGS).
EDUCATION, TRAINING AND EXPERIENCE; CERTIFICATE AND LICENSE REQUIREMENTS: EDUCATION, TRAINING, AND EXPERIENCE: Bachelor’s degree required. Master’s degree preferred. Experience in the development and maintenance of web pages and in TV/video production, including and in creating and appearing in on-camera content. Successful experience writing/editing, including scriptwriting. Extensive experience collaborating with community and civic organizations and groups. Knowledge of publication design, editing, and production. Other combinations of applicable education, training and experience, which provide the knowledge, abilities, and skills necessary to perform effectively in the position, may be considered.CERTIFICATE AND LICENSE REQUIREMENTS: None
OVERTIME ELIGIBLE: No

DUTIES AND RESPONSIBILITIES:

EXAMPLES OF DUTIES AND RESPONSIBILITIES: (The duties listed are typical examples of the work performed by this job classification. This is not an exhaustive statement of duties, responsibilities or requirements and does not limit the assignment of additional related duties for the position. Not all duties assigned are included, nor are all duties listed performed in every office or every day.)Collaborates with the leadership to develop and implement a broad social media strategy for Montgomery County Public Schools, employing the use of multiple social media tools to share information and engage the community.Collaborates with MCPS offices on projects, such as community engagement events and annual report.Assesses need for, plans, creates, coordinates and evaluates communication strategies and channels to improve communications, with particular emphasis on strengthening engagement with the community. Uses online tools, including social media analytics, to evaluate the effectiveness of social media and other communications efforts.Provides clear, concise written content for both electronic and printed media, adhering to production and editorial calendars and maintaining editorial standards of quality and accuracy.Regularly updates MCPSs social media presence in accordance with the Department of Communications identified goals and social media strategy, including Facebook, X, blog posts, and other platforms.Contributes content, both written and visual, to MCPS internal and external publications and the MCPS website. Uses content management system to update web pages, including the integration of social media into website content.May host weekly news updates; writes and edits scripts.May create news packages for MCPS TV and the MCPS website, including news gathering, script writing, and interviewing.Assists MCPS offices in communications efforts aimed at engaging specific groups within the community.Provides schools and offices with communications support, including coverage of events and initiatives, as well as emergency and crisis communications, as needed.Provides assistance and support to news media and the public under the direction of leadership, as needed.Establishes relationships with and works with media outlets to ensure timely coverage in print and electronic media.Works closely with Electronic Graphics and Publishing Services (EGPS) and assists in the overall design and production of publications with EGPS graphic designer, publication and production manager.Maintains and expands knowledge of new developments in social media.Develops and maintains project plans and calendars.Performs related work as required.

This description may be changed at any time.